Category: Tariffs
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Tariffs, Margins, and Magic Price Points: Strategic Pricing Under Pressure
April 7, 2025 In a season of renewed tariff pressure, outdoor brands with global supply chains are again facing a familiar dilemma: how to adjust pricing quickly, strategically, and credibly. New Trump-era tariffs—building on preexisting duties—are hitting margins hard, and brands have little time to react. For companies with broad portfolios—say, apparel, accessories, and equipment—the… Read more