Category: Outdoor Industry
-
Tariffs, Margins, and Magic Price Points: Strategic Pricing Under Pressure
April 7, 2025 In a season of renewed tariff pressure, outdoor brands with global supply chains are again facing a familiar dilemma: how to adjust pricing quickly, strategically, and credibly. New Trump-era tariffs—building on preexisting duties—are hitting margins hard, and brands have little time to react. For companies with broad portfolios—say, apparel, accessories, and equipment—the… Read more
-
PFAS Discounting: A History Lesson for the Outdoor Industry
July 23, 2024 What in the fire sale is going on? It’s the peak of the camping and backpacking season, yet major outdoor brands are running deep, unprecedented discounts on core products like tents, backpacks, and sleeping bags. Independent retailers are upset, taking to LinkedIn to air their grievances and opine about brand management and… Read more