Driven by passion. Built on experience.
Rudiment is a multi-disciplinary consulting group focused on the Outdoor and Active Lifestyle markets. We help brands of all sizes uncover consumer insights, gather market intelligence, and synthesize everything into powerful long-term strategies, actionable product roadmaps, and effective go-to-market plans.
Founder Kalon Pilmanis offers over 20 years of experience in multiple market segments. Having worked with brands in the camping, backpacking, and mountaineering space (MSR, Therm-A-Rest, Platypus), the shooting sports and tactical market (SureFire), and the hunting, fishing, and EDC world (Gerber, Groove Life), Rudiment offers a holistic view of the outdoor and active lifestyle marketplace.
Our Services
Brand Strategy
Great strategy starts at the top. Establish long-term financial goals, identify organizational values, and select the markets to play in, the consumers to serve, the distribution channels to leverage, and the positioning of the brands in your portfolio. We guide the process. You own the vision.
Consumer Research
Powerful brands have an intimate understanding of their user base. From quantitative surveys to qualitative studies such as focus groups and ethnographic observation. We employ the right tools to put you on target with your audience.
Market Intelligence
Smart decision-making requires an accurate map of the marketplace. Competitor strategies, retail and e-commerce dynamics, trends in adjacent markets, devopments in materials, technologies, and suppliers. We chart the landscape for you to trailblaze.
Product Roadmapping
Profitable long-term product strategy requires the sequential planning of a chess master. Priotize market opportunities. Visualize assortment plans. Choose the beachhead products. Craft effective positioning. Stress-test the plan with operational and financial analysis. We lay out the plan for exectution and continual refinement.
Process Development
High-performing teams’ way of working must evolve with the business. Map out the necessary processes for each product category. Eliminate non-value-adding activity. Empower subject matter experts. We help you create trust, improve flow, and maximize your team’s impact.
Go-To-Market Planning
High-growth brands excel at bringing their products to market. Create a seemless flow across your product development, marketing, and sales teams.
We improve your speed-to-market by creating flow between every link in the value chain.